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Marketing a Cleaning Business
Marketing is how you make your cleaning business visible and trusted. In 2025, clients choose cleaners based on online presence, reviews, and recommendations. This guide covers the most effective marketing strategies for UK cleaning businesses from social media to word-of-mouth
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Maidbos
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Social Media Marketing
Social platforms are powerful tools for reaching new clients and showing your work:
- Instagram: Share before-and-after cleaning photos, short reels, and client testimonials.
- TikTok: Create engaging short videos “satisfying cleaning” content is highly popular in 2025.
- Facebook: Post offers in local community groups and engage with comments.
- LinkedIn: Useful for building partnerships with estate agents or landlords.
Consistency is key even one post per week keeps your business visible.