Building a Brand for Your Cleaning Business

Branding for Solo Cleaners

If you’re starting as a self-employed cleaner, your brand doesn’t need to be complex. Focus on simple, practical elements:

• Business name: Short, clear, and easy to pronounce. Avoid clichés like “Sparkle,” “Shine,” “Glimmer,” or “Solution,” which are overused in the industry. Instead, consider playing with your own name or surname, or using a quirky, unexpected concept — something memorable and unusual. Examples could be Chaos Tamer, Centipede (a cleaner with many hands), Pocket Rocket, or Black Splotch
• Contact method: A professional WhatsApp Business account with your name, logo, and working hours.
• Printed materials: Simple business cards or flyers to hand out in your local area and branded car stickers with a QR code that links directly to your website or bussiness page. A well-designed car sticker acts like a moving advert, making your brand visible to hundreds of potential clients every day and creating a stronger, more professional presence in your community
• Social media presence: Create at least one active profile (Facebook or Instagram) where clients can see your services and reviews.

The goal is not to overcomplicate — your “brand” is your reliability, quality, and communication.